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Proddu Eventos e Comunicação
06
PRESS ADVISORY
WE BUILD
POWERFUL NARRATIVES THAT CONNECT BRANDS WITH THE PUBLIC.
01 - COMMUNICATION PLANNING
We set clear objectives, defining both the starting point and the destination. We identify the ideal target audience and select the best channels and strategies for dissemination, structuring an efficient mailing list.
Our work focuses on well-defined strategies, aligning goals and available resources to ensure solid and impactful results.
02 - DEVELOPEMENT OF PRESS RELEASES
Press releases, also known as media statements, are informational texts aimed at announcing, clarifying, or responding to the media about matters related to the client.
These official and public communications help to share updates, anticipate relevant information, and provide accurate data, serving as a pitch for news outlets, always aligned with the client's perspective.
03 -
DEVELOPEMENT OFF PRESS KITS
We work with press kits, which combine press releases with promotional items such as samples, miniatures, product previews, promotional images, credentials, and other materials.
The goal is to engage journalists, encouraging coverage and the sharing of information about events or details of your business.
04 -
MEDIA
RELATIONS
We prioritize a clear and honest relationship with journalists and influencers, acting as a strategic communication channel between them and the client. Our goal is to be a reference in good relationships, facilitating the exchange of information and interests.
We also seek proximity with influencers, fostering identification and engagement with the brand, which enhances its promotion.
05 -
EVENTS
COVERAGE
Complete event coverage is a task that requires detailed and strategic skills. From the initial briefing and client meetings to understand the event's structure, to the production of press releases and coordination with journalists for pre-event articles or on-site coverage.
During the event, we ensure all information is aligned and monitor media-related activities. After the event, we compile the results into a clipping with news, interviews, and images published across various communication channels.
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